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What’s obvious to you isn’t obvious to everyone A prospect meeting reminded me that the most dangerous assumption a specialist can make is that everyone else...
Most networking advice collapses into one instruction: go to more events. That’s not a plan, it’s a hope. A solid network isn’t built by the number...
Every business loses opportunities not because a lead wasn’t genuinely interested, but because nobody followed up in time, or followed up inconsistently, or forgot entirely once...
Let’s kill a myth right at the start: nobody has ever been “closed.” There’s a whole industry built on that word. But think about the last...
Most businesses that struggle with content marketing don’t have a content problem, they have a strategy problem. They publish inconsistently, chase whatever topic feels relevant that...
Every business sending email marketing has felt that small sting of seeing the unsubscribe count tick up after a campaign goes out. The instinctive reaction is...
A few years ago, “getting found online” meant one thing: ranking on the first page of Google. That’s no longer the full picture. More and more...
Every business, no matter how good the product or how careful the service, eventually gets a negative comment or a critical review. It’s one of the...
